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Cats are similar to humans in that they will loose interest in toys after a while.
One way of keeping Kitty's toys fun and exciting is to pick up those he has lost interest in and put them away for a few weeks. Then trade out the toys in the closet for the ones he has in his toy box every other month or so. Be sure to make a big production with your kitty when you pull the toys out of the closet, show them to him, and play with him. This will make him feel special and provide you with many laughs as he rediscovers his 'lost' favorite toys.
This also works with young children.