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To train your kitty to use a scratching post, try putting it right in front of the furniture he scratches the most. Rub the post down with catnip. Once Kitty is using the Post instead of the Furniture, you can slowly move it to it's permanent location.
Many cats enjoy scratching and stretching after a nap or after they've eaten. Because scratching is also an emotional outlet, many cats will want to use the post when their owner comes home or as they anxiously await dinner.