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Many of the cat toys sold at pet stores are categorized by those that have catnip in them and those that do not. The ones that have the catnip in them frequently are more expensive than those that do not.
Try buying a bag of catnip leaves and non-catnip kitty toys, place them in a resealable bag with the catnip and then store them there for a week. You can use the bag of catnip over and over again to give that wonderful scent to any toy you choose without the higher prices you would have paid for a similar toy with the catnip smell.